The Chamber of Commerce was under the brand of Greensboro Partnership for many years. Boulton Creative recommended changing the name of the organization to The Greensboro Chamber of Commerce to give a clear understanding of the organization and its mission. We created the Chamber logo and collateral print materials to rebrand the Greensboro Chamber of Commerce. The mark we created emphasizes growth and upward mobility and was applied to stationery, business cards and invitations as well as a new website. The complex website was reorganized and designed to be more user-friendly, engaging and inviting for members and visitors.